The team at Genus needed a brand that moved that , we dove into this project and established a signature motion behaviour that could be implemented across all assets from expressive to supportive and minimal to maximal. We referenced a retro feel through the use of a custom made pixel font, pairing with a more simple range of colours and graphic elements to great a modernised and dynamic brand, that the team could easily work with when creating multichannel content that invoked that nostalgic feel their audience loves.