The client approached us with a request for four engaging explainer videos that would delve into the unique taste profiles and brewing processes of their flagship beers: Punk IPA, Hazy Jane, Elvis Juice, and Lost Lager. To begin the project, we conducted visual research and crafted mood boards to capture an epic and captivating tone, drawing inspiration from nostalgic cut out characters. Collaborating closely with their Marketing team, we carefully crafted a series of videos tailored to resonate with their core craft ale consumer base, resulting in an exciting and informative visual journey into the world of their top beers.