Blimp Inc
(2024)
Blimp Inc aims to reduce mailbox spam by leveraging intelligent prospecting methods that target relevant audiences with precision, minimizing unwanted messages, and improving engagement quality.

The guys at Blimp Inc. came to me to create a unique identity that stood them out from competitors who lacked personality. The team was phenomenal, and when I suggested incorporating a custom-made ASCII video and imager generator to inject personality into the brand we had already started shaping, they jumped at the opportunity.

The primary challenge we faced while developing this brand was finding the narrow balance between overusing the ASCII shader and maintaining a modern, clean feel. We didn’t want the brand to portray itself as too technical and out of reach for non-technical users, while we still wanted to appeal to an audience that treasures the technical feats behind it.